Sales and distribution of bioequivalent medicines under own brand 'Vitae'.
GalenicumVitae is the business within the Galenicum ecosystem responsible for the distribution of our bioequivalent medicines under the brand name 'Vitae'. 'Vitae' means 'life' in Latin and the tag line 'believe in life' is a true reflection of the overcoming spirit that exists throughout our organisation.
GalenicumVitae is focused on international markets, and has a number of subsidiaries in Latin America, as well as distribution partners across Asia and the Middle East.
GalenicumVitae's classification system for the different therapeutic areas is inspired by a number of influences: Leonardo Da Vinci's 'Vitruvian Man', the ATC classification system defined by the World Health Organisation, and an intuitive colour coding system for each of the fourteen therapeutic areas.
GalenicumVitae's packaging design is inspired by the shape of the rising sun. It represents the dawning of a new day and the overcoming of disease. Both the brand name 'Vitae' and the packaging contribute to a consistent and clear brand identity based on this 'spirit of overcoming'.