Galenicum challenges the participants in the ESADE Innovation Quest 2014
September 29, 2014
For the second consecutive year, Galenicum has participated in the fifth edition of the ESADE Innovation Quest in Barcelona, a four-day event organised by the business school, which consists on a case competition between BBA, Law, Engineering and MSc Students who should propose innovative solutions to real cases of the participant companies. About two hundred students from several countries attended the workshop, which included conferences, team building activities, and team work on the challenges presented by the companies.
Eduardo Soto, Partner Deputy at Galenicum, presented the company and a case centred on a cosmeceutical product for the Latin America market, with the main goal to enhance both product and brand credibility in the professional and the consumer level. After the presentation, he worked closely with the students giving support in the development of their proposals.
Belén Penaba, Finance & Human Resources Manager at Galenicum, Marta Puig, Partner Deputy, Anna Ferrús, Controller, and Eduardo Soto assessed the proposals of the twenty-four students working on the case, divided into six teams with four members each. At the end of the event, Eduardo Soto presented the jury’s feedback about the students’ work on the Galenicum case.